01 / Identity & packaging / Self-initiated concept / 2026

Nira Tea.

An everyday ritual,
made tangible.

A considered identity and three-blend packaging system, developed from a visual direction into editable artwork and modelled cartons.

Our contributionIdentity direction, packaging artwork, 3D presentation

The systemThree variants · Six faces each · One shared structure

Current stageIndependent design study · Revised 26 October 2026

Three modelled Nira Tea cartons in forest, cream and clay, with their actual front and side artwork

3D concept render made from the editable SVG panels. Not a photograph of manufactured packaging.

The brief we set

Make a range
feel like a family.

Imagine a tea brand that wants its packaging to feel calm and recognisable, while giving each blend its own place in the range.

The working brief was to connect a name treatment, colour palette and illustration direction across a carton rather than stop at a front label. Classic Assam, Hillside Green and Evening Tulsi are fictional products used to explore that system.

Explore the cartons Inspect the editable artwork ↗

01 / A shared visual language

Quiet by design.
Distinct at a glance.

The brand name remains in the same position. Blend names, range numbers, colour and illustration give each product several ways to be recognised.

Name treatment / Georgia

Nira
Tea

A moment, well made.

Colour & character

Earth, leaf
and warm paper.

Forest
#243C32
Paper
#F0EBDD
Clay
#A65D42

The anchor

A constant name.

A stacked serif treatment stays fixed across the range. Consistent alignment gives the changing illustrations a stable reference.

The difference

More than colour.

Each blend has a name, category and range number. Colour supports the distinction instead of carrying it alone.

The extension

A voice on every face.

The side carries a short brand story; the back gives product information its own hierarchy; the opposite side sets out a sample brewing guide.

02 / Beyond the front

A carton, not just a label.

A consistent 120 × 60 × 180 mm concept structure gives the work physical proportions. The front, back, two sides, top and base each have their own editable file.

Back and brewing side of the modelled Classic Assam carton
Back & side / Product-story hierarchy, sample blend details and preparation copy.
Close-up of the carton fold, Nira name treatment and botanical line artwork
Material detail / Mapped typography, fold seam and procedural matte-paper finish.
Editable concept panel map showing all faces of the Classic Assam pack
The artwork behind the image. Open the SVG to inspect live text, vector shapes and named panel groups. The map illustrates panel relationships; closure and cutting-die engineering require supplier development.

03 / Actual iterations

What changed
as the project developed.

The earlier front-panel files were preserved before this revision. The comparison shows work actually produced for this study, rather than invented process photographs.

Earlier classic assam front-panel studyEarlier hillside green front-panel studyEarlier evening tulsi front-panel study

V1 / 23 October / Front-panel direction

The visual family came first.

Three flat fronts established the name, palette and illustration direction. Pack depth, back content and the relationship between faces were still missing.

Developed three-dimensional packaging family

V2 / 26 October / Complete concept presentation

The system gained physical form.

Six faces per blend, an editable panel map and a shared carton model now connect the artwork. The same SVG files drive both the source handoff and the 3D views.

The handoff

Work you can
open and inspect.

Explore the source files ↗
  • Editable face artwork 18 SVG files
  • Concept panel maps 3 SVG files
  • Live 3D presentation Range, single, back & close-up
  • Presentation views Range, single, back & detail
  • Design & provenance notes Files, dimensions and scope

Project scope

Self-initiated concept for a fictional brand. The artwork and 3D presentation were made for this study. Product names, quantity, blend descriptions and brewing copy are illustrative. No client commission, physical production, retail launch or customer research is represented. A real pack requires verified product content, supplier-approved structure and physical proofing. The earlier AI-assisted catalogue scene is archived; it is not used as the primary project image here.

Next project / UI/UX & front-end prototypeRoamwise.

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