Selected project work / Industrial branding & packaging
Poly VSP
Designed to travel from product
to pack — and across the brand.
An industrial identity, packaging and product communication shaped around the clarity technical products need.
Product-led brand applications
Built around the
work the product does.
For an industrial wire and cable range, the visual system needs to carry the identity clearly while leaving room for product type and technical detail.
Explore the packagingThe design idea
Recognition first.
Information close by.
The supplied Poly VSP mark uses a strong yellow diamond and a compact blue-red symbol. Deep blue gives the packaging a consistent base; product names, cable types and specification panels hold their own on top.
The work connects a product identity with packaging and supporting brand communication. Each application stays close to the practical job of helping the range read as a family.
01 / Packaging design
A product family with
a clear visual anchor.
Original project photographs show the printed cartons. They keep the materials and actual pack details in view, without turning the case into a fabricated before-and-after claim.
Deep blue surfaces create a strong block of colour. The yellow symbol and white product information keep the identity distinct while the specification panel supports quick product identification.
02 / The identity
One recognisable
piece of geometry.
The supplied transparent logo keeps its original proportions and registered mark. The display uses a transparency-preserving web derivative, so the source mark remains intact.
03 / Product communication
Make the product easier to scan.
Category colour, wire illustrations and concise product labels help separate a broad range of technical products. The original project artwork remains visible alongside the packaging photographs.
04 / Range direction
Consistent at every scale.
A supplied presentation visual shows one way the identity can extend across a product family. It is an AI-assisted illustration for presentation; product claims and packaging shown here are not treated as an independent specification record.
05 / In an industrial setting
A recognisable mark,
at a larger scale.
This AI-assisted concept visual places the identity in an industrial environment to suggest an application direction. It is not a photograph of a Poly VSP site or a record of a completed sign installation.
Yellow symbol for quick recognition
Deep-blue ground for strong contrast
Product labels kept close to the pack
06 / Supporting applications
One system for the wider story.
The project scope also included digital and brand communication. This supplied brand composition extends the identity beyond the physical carton.
Industrial identity & packaging / Zaapart
Give every product
a place in the system.
Connect your product identity, packaging and digital materials through a consistent design direction.
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