Selected project work / Food & beverage / Retail branding
Rominus.
A restaurant identity,
made tangible.
The setting
Food & beverage.
A physical experience.
Recognition begins outside. Inside, menus, counter graphics and brand marks help connect the ordering and dining spaces.
Contribution
Brand applications
Production coordination
Installation
Historical project work led by Zaapart’s founder, including work through an architectural collaborator.
The visual direction
Rominus red, high-contrast lettering and warm timber tones connect the applications across the outlet.
01 / Brand language
One identity.
A connected environment.
The original Rominus identity is the starting point. Its circular mark, wordmark and bilingual lettering carry through the applications without becoming a different brand.
Original supplied logo variants. Lettering, colours, proportions and transparency preserved.
02 / Street recognition
A recognisable
first impression.
The supplied storefront study brings fascia, illuminated identity, an OPEN sign and entrance graphics into one view. It shows the intended relationship between brand visibility and the arrival experience.
03 / Inside the outlet
Recognition continues
at the point of order.
The interior presentation connects the wall identity, menu displays and counter-facing mark. Warm surfaces and red seating keep the restaurant setting visible around those brand moments.
04 / A closer view
The counter becomes
a brand touchpoint.
The supplied comparison focuses on one customer-facing surface. An illuminated circular mark gives the counter a clear role within the wider restaurant identity.
05 / Original project records
From work on site
to a working space.
Original photographs sit alongside the presentation studies: installation activity, the dining environment and the practical conditions of bringing brand applications into a restaurant.
Real spaces.
Real implementation details.
The project record includes both work in progress and opening-day applications. These photographs remain distinct from the supplied transformation presentations above.
06 / After dark
A clear name.
A lasting presence.
The illuminated fascia carries the identity beyond the daylight setting, with the brand lettering and red mark reading against a charcoal ground.
Restaurant & retail brand applications / Zaapart
Bring your brand
into the experience.
Connect identity, physical touchpoints and customer-facing communication for your next space.
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