Selected project work / Café identity & brand environments
Antique.
Café & Lounge
An identity that carries
through the experience.
The idea
One café.
A connected impression.
The first impression starts at the frontage. It continues through the menus, printed details and the feeling of the room.
This presentation follows Antique’s crowned, winged A across those touchpoints, using a consistent language of charcoal, warm gold and white.
Charcoal / Warm gold / White
01 / Identity exploration
A distinctive mark.
A consistent language.
The supplied exploration moves from pencil variations to a digital identity and printed applications. The crown, wings and letter A give the presentation a recognisable centre.
02 / Physical touchpoints
Designed to be read.
Built to be noticed.
Menus organise the offer. Dimensional letters give the identity presence. Together, these supplied process scenes show how a visual language can carry across materials and scale.
Clarity at the point of choice.
Yellow menu panels establish a strong contrast with the darker café setting.
Depth beyond the screen.
The letter forms and emblem move into a dimensional fascia application.
From identity to frontage
A single visual thread.
The gold mark, white name and charcoal ground connect the fascia to the wider brand presentation.
Process scenes are supplied project presentations.
03 / The arrival
A more recognisable
place to arrive.
The storefront visualisation brings the identity, fascia, entrance and interior view into one composition. The full supplied comparison stays visible here.
See the daylight angle
04 / The environment
The brand belongs
in the room.
The interior study connects the wall identity and menu boards with warm lighting, timber tones and the dining area. A coherent atmosphere carries the idea beyond the sign.
05 / A digital extension
The same character.
A different canvas.
The supplied website concepts carry the storefront, palette and welcoming tone onto desktop and mobile. These are visual design directions, rather than screens from a deployed website.
Desktop concept / Full visual
Mobile concept / Full visual
Café & hospitality brands / Zaapart
Give every touchpoint
a shared identity.
Connect your brand, physical space and digital presence with a considered design direction.
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