Selected project work / Hospitality & spatial branding
Apple Green
Resort.
A sense of arrival.
A place to remember.
A connected hospitality identity across arrival signage, illuminated brand moments and guest-facing spaces.
Explore the presentationThe setting
A hospitality identity needs to feel connected from the entrance to the spaces guests spend time in.
The direction
Carry the resort identity through illuminated signage, material contrast and selected environmental graphics.
The presentation
Arrival, reception, bar, patio and outdoor-feature studies bring the visual direction into context.
01 / The identity
Identity, carried
into space.
The apple-outline mark and expressive wordmark provide a consistent point of recognition. Green, warm materials and considered illumination connect the identity with its hospitality setting.
Original supplied logo artwork. Letterforms, proportions and colours preserved.
02 / Arrival
Recognition starts
at the entrance.
The arrival presentation brings the identity to an architectural scale. An illuminated wordmark and timber-toned surround give the entrance a clear focal point after dark.
03 / Guest-facing spaces
Brand moments.
Part of the experience.
Reception, bar and patio studies show the identity alongside lighting, surface texture and decorative graphics. Each application is considered within its setting, rather than placed as an isolated logo.
A warmer atmosphere.
A connected visual language.
The feature-wall presentation combines the resort identity with planting, texture and a focused pool of light.
04 / Outdoor feature
A focal point,
from day to evening.
The supplied waterfall study explores how the feature, planting and illuminated identity read together after dark. The comparison is presented as a transformation visualisation.
05 / Finishing details
Small details.
A complete atmosphere.
Decorative graphics add another layer to the guest environment. The framed-art study is shown with its original design-visualisation label, alongside a closer view of the proposed application.
Hospitality branding / Zaapart
Make every
touchpoint count.
Bring identity, environmental graphics and guest-facing communication into one considered direction.
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